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Search & DiscoveryJune 4, 202613 min

The Whiteboard Factory: Inside Moz's Enduring Teaching Format That Changed How SEO Was Learned

A behind-the-scenes look at Whiteboard Friday's content curation process and why the simple whiteboard video format became SEO education's most trusted classroom.

The Whiteboard Factory: Inside Moz's Enduring Teaching Format That Changed How SEO Was Learned A behind-the-scenes look at Whiteboard Friday's content curation process and why the simple whiteboard video format became SEO education's most trusted classroom. Inside Moz's Whiteboard Friday content curation process and why the whiteboard video format became SEO education's most enduring teaching format. There is a particular kind of silence that falls over a room when someone is genuinely learning something. Not the...

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Publishing & MediaJune 4, 202615 min

Three Publishers, Three Digital Paths: How the Industry Is Writing Its Own Playbook

From Missouri newsrooms to a UK co-operative, publishers are taking wildly different routes to stay alive online and the results reveal more about reader culture than any single strategy.

Three Publishers, Three Digital Paths: How the Industry Is Writing Its Own Playbook From Missouri newsrooms to a UK co-operative, publishers are taking wildly different routes to stay alive online and the results reveal more about reader culture than any single strategy. How publishers are navigating the digital shift: three contrasting strategies from local press partnerships to audience co-operatives to AI licensing deals. In the early 2010s, Mark Nienhueser watched a lot of small-town newspapers miss the...

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Search & DiscoveryJune 4, 202611 min

Vocabulary Shift That Search Engines Are Now Using to Find Your Content

A close look at how Schema.org's expanding property library including some newly codified terms connects publishers, educators, and search systems in ways that weren't possible a few years ago.

Vocabulary Shift That Search Engines Are Now Using to Find Your Content A close look at how Schema.org's expanding property library including some newly codified terms connects publishers, educators, and search systems in ways that weren't possible a few years ago. How Schema.org's expanding property library is reshaping educational content discovery through structured data. A sourced look at the vocabulary powering search. There is a moment every educator and publisher eventually confronts: the knowledge exists,...

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